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Project Description | | Project Name |
Astrostar
| | Country |
Russia
| | Territorial Location |
Moscow
| | Sector/Industry |
Internet services
| | Investment date |
April 2007
|
| Exit date |
August 2010
|
| Web |
astrostar.ru
| | Fund |
Direct investment
| | Status |
Exited
| | % Ownership |
30%
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Astrostar.ru specializes in the creation, management and distribution of astrological content via Internet. The core of the business is horoscopes, cast for every user individually. The service is paid for by SMS or e-currency. Astrostar.ru also offers a vast amount of free content to its users, as well as additional services.
Finam invested in this company to capitalize on the integration and synergy of astrostar.ru with its other projects: the business model of Astrostar, based on a partnership network, is similar to that of Mamba, which has proven to be effective. Apart from www.astrostar.ru, the company’s content is distributed by a network of over 150 partners. With Finam’s aid, Astrostar acquired key distribution partners, including Rambler, Mail.ru, and KM.ru. Investments have been used to develop WAP functions for the site, add new services and create additional content.
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