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Project Description |
| Project Name |
Alawar |
| Country |
Russia |
| Territorial Location |
Moscow |
| Sector/Industry |
Games publishing |
| Investment date |
August 2007 |
| Exit date | February 2010 |
| Web |
alawargroup.com |
| Fund |
Direct investment |
| Status |
Exited |
| % Ownership |
15% |
Founded in 1999, Alawar Entertainment has over ten years of experience in the development, publication and distribution of casual games. In 2004, Alawar entered the Eastern European market and became the first company to sell casual games to Russian-language consumers.
In August 2007, Finam Investment Holding acquired a minority stake in Alawar. The proceeds of the investment were used to acquire core assets (including outside development studios), create high-quality casual games, improve casual content distribution technologies and implement in-game advertisements into Alawar's titles.
As a result, the company's catalog currently includes around 250 globally popular casual games. Today, Alawar has a dominant presence in Eastern Europe, reaching 85 percent of the market for casual games in that region due to the popularity of www.alawar.ru and the release of a white label solution that enables the owners of Web sites to launch their own casual games section.
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